5 Things Estheticians Can Do To Keep a Strong Client Base

By The Studio Academy of Beauty Team • Posted Aug 30, 2014

As an esthetician you know just how important it is to develop a solid client base. But it’s not always easy, especially if you are just starting out. To make the most out of your esthetician business and become a booked solid esthetician, here are five things you can do right now to keep guests coming to you!

1. Ask Your Clients To Come Back

If your client is happy with their services, ask them if they’d like to set up a future appointment with you. Also, be sure to collect your clients’ contact information like name, email, and phone number. Follow up with them, ask if they need new products, or send out any specials you’re doing! It helps to stay connected with the people who love what you do.

2. Keep Learning and Stay Up With Trends

Everything constantly changes and improves, especially in the skincare industry. This is why you should always be open to new techniques, methods, and products. Keep up with the latest skin treatments, and stay on top of your clients’ ever-changing needs. Always being a leader when it comes to new techniques can help you to become a booked solid esthetician.

3. Choose To Specialize

Focus on one specific service that you excel at, and do it well! As an esthetician, you can learn a variety of skills, including:

Facials
Wax treatments
Microdermabrasion
Lash and brow tinting
Dermaplaning
Makeup application

You can attract loyal clients by providing great value to your guests. As you help care for your clients’ skin, you can grow a loyal customer base for your business and quickly fill up your appointments.

4. Get Your Name Out There!

Know what sets you apart as a successful esthetician and continually work to market yourself and your business. Get creative and create your own opportunities.

Ask friends or anyone you know who uses cosmetic products to make an appointment with you. Evaluate the products they use and give them advice on how they may benefit more from them, or pitch them on using higher quality products.

If you haven’t already, create a business Instagram account you can use as your portfolio. In fact, check out these Instagram tips for the modern beauty guru for more tips on how you can market your esthetician business online.

5. Watch Your Competition

The beauty industry is very competitive, even as it continues to grow. In fact, the job outlook for estheticians is expected to grow 11%, which is higher than average. With all the job opportunities opening up, you need to stay on top of your competition.

Keeping an eye on your competition is essential, so you can see what other successful businesses are doing and find ways to add them to your own strategies.

You might just pick up a few tips along the way and find out how you can improve your own business. You don’t have to mimic everything your competitors are doing, but if you know what they are doing right, you can use this information to fine tune your own growing business.

Still Thinking About Studying Esthetics?

Deciding what you want to do in the future is an important choice to make. We’ve got a few resources you can look at to see if skincare is in your future.

If you’ve been dreaming of starting your own esthetics business, contact us! We can help you get the training you need to become a licensed esthetician. Then you can use these tips in your future business!