Social Media Networking for Beauty Professionals

Facebook alone has more than one billion active users per month. That’s a lot of people updating statuses, adding friends, and liking pages. That’s also a lot of people in need of a nice cut, color, and manicure — possibly from you.

For cosmetologists, social media marketing can serve as an invaluable tool for connecting with other beauty professionals, showcasing their work, and reaching out to customers. Here’s how you can give your client list a makeover while marketing yourself like never before — and send you rocketing up the ladder of the most beautiful industry in the world.

Decide How to Present Yourself

Before you upload so much as a single photo, consider how you wish to appear to your customers, colleagues, and employers. First impressions are important, and you want to make yours count — a whopping 83% of marketers say that social media is important for their business, so chances are that it will be for you, too. Your profile and updates should, of course, be professional, but that’s only the beginning.

To effectively create your own image, you’ll need to distinguish yourself from the crowd in one way or another. You don’t have to do anything drastic, you just have to choose a particular style and stick with it. If “bold,” “lively,” and “loud” are all adjectives you frequently use to describe your work, then try to work that aesthetic into your online persona. Make your bios short, punchy, and memorable, add splashes of color wherever you can, and be enthusiastically perky in your status updates, tweets, and comments

The same principle applies no matter what your signature style is — if modern minimalism is your thing, keep your color scheme simple and your writing concise and friendly. If glamour and elegance float your boat, make sure it comes through in  charming language and generous use of posh, old-fashioned phrases.

Whichever style you choose, though, just be sure to never, ever include anything on your profile that could be considered unprofessional, inappropriate, or crass.